The Importance of Having a Website
Why Every Creative Needs a Website (Yes, Even You)
In a world buzzing with social media noise and ever-changing algorithms, creatives are often told that platforms like Instagram, TikTok, or YouTube are enough to showcase their work. And while those tools are great for visibility, they don’t replace one key thing: ownership.
If you’re a creative—whether you’re a photographer, musician, writer, designer, or multi-hyphenate artist—a personal website isn’t just a bonus. It’s essential. Here’s why:
1. You Own the Space
Social platforms can limit your reach, change their rules overnight, or disappear altogether. A website is yours. No ads competing with your content. No sudden bans or restricted visibility. You control the narrative, the layout, the experience—every pixel of it.
2. A Website Makes You Look Legit
Let’s be real: nothing says “professional” like yourname.com. It shows you take yourself seriously and signals to collaborators, clients, and fans that you’re in this for real. It also gives you a centralized, polished hub that people can visit to see what you’re all about.
3. It Tells Your Story—Your Way
Social feeds are chronological. Websites are curated. You can highlight your best work, tell the story behind it, and guide visitors through your creative journey. Want to show off your lookbook, book studio time, embed music, sell merch, or link to your podcast? Go for it. It’s your digital stage.
4. Google Likes Websites
People are Googling you. A website improves your visibility in search engines and gives people something solid to land on when they search your name or niche. You can even optimize for keywords that help the right audience find you—whether they’re art collectors, bookers, or fans.
5. It Can Make You Money
Want to sell your work? Book clients? Collect email subscribers? Your website can do all of that. From e-commerce stores to contact forms and mailing lists, it’s a place to not just show your art—but build a sustainable creative business around it.
Your website doesn’t need to be fancy. It just needs to be yours. Think of it as your creative anchor in the digital ocean—stable, searchable, and unmistakably you. Platforms may come and go, but your website is forever.
So if you’ve been putting it off, consider this your nudge: stake your claim on the internet. Your future self—and your creative legacy—will thank you.
